7 Best Places to Advertise Jobs in London – February 2025

Introduction

As one of the most vibrant and competitive cities in the world, London is a bustling hub for job opportunities across industries. Whether you're searching for seasoned professionals for your company or looking to grab the attention of fresh talent, finding the right platform to advertise jobs is crucial. With the ever-changing job market and the evolution of recruitment tools, businesses in February 2025 need to stay updated with the best places to advertise jobs in London.

This blog post explores the top 7 platforms to post job vacancies in London. These platforms have been selected based on their reach, user experience, cost-effectiveness, and efficiency in sourcing qualified candidates.

1. LinkedIn Jobs

LinkedIn remains the leading professional networking site in 2025, boasting over a billion users worldwide, with a colossal share of professionals located in London. It is one of the most effective platforms for job advertising, particularly for roles that require experienced candidates.

Why LinkedIn Works:
LinkedIn Jobs offers advanced targeting features, enabling employers to filter candidates based on specific parameters like skills, industry experience, education, and even location. The platform also provides “Easy Apply” functionality, which minimizes barriers for interested candidates to apply directly.
Best Suited For:
Jobs in industries like finance, marketing, technology, consulting, and other professional fields.
Recommendation for Use:
Use LinkedIn’s paid job promotion tools, as they boost job visibility to a targeted audience. Take advantage of LinkedIn’s company page to provide insights into your brand culture to attract top-tier professionals.
Cost:
LinkedIn provides both free and premium job posting plans. The paid options start at around £20–75/day, depending on your visibility preferences.

2. Indeed UK

Indeed continues to dominate the job board market in the UK with its vast reach and simple user interface. It attracts millions of job seekers in London daily, ranging from entry-level professionals to those seeking high-level, dynamic careers.

Why Indeed Works:
It’s one of the largest job boards in the world and offers great organic traction for free job postings. Paid sponsored jobs guarantee even better reach, increasing the likelihood of finding the right match quickly.
Best Suited For:
Companies hiring for all job levels, from part-time and gig roles to specialized professional jobs.
Recommendation for Use:
Use Indeed's applicant tracking system (ATS) to streamline candidate management and communicate effectively with potential hires. Position your company’s job description strategically to highlight key benefits and attract ideal candidates.
Cost:
Free job postings are effective but may have lower visibility. Paid promotions begin from as low as £5/day per post.

3. Hired

For technology-focused companies in London, Hired has established itself as one of the leading platforms to advertise software engineering, data science, and other technical jobs.

Why Hired Works:
Hired connects employers with pre-vetted and actively job-seeking professionals, reducing the time spent sifting through unqualified resumes. Their advanced candidate-matching algorithms ensure high-quality applicants for roles in tech.
Best Suited For:
Tech hiring, especially for roles like Full-stack Developers, Cloud Engineers, Data Scientists, DevOps Professionals, and UX Designers.
Recommendation for Use:
Tailor the job descriptions to reflect emerging skills and technologies relevant to 2025, ensuring you attract candidates with updated skill sets.
Cost:
Hired charges employers per hire, with pricing based on the job’s seniority and complexity. Expect fees to range from 10–15% of a successful hire's annual salary.

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4. Totaljobs

A long-time trusted platform, Totaljobs is one of the UK’s leading job boards. Totaljobs focuses on variety—catering to an extensive range of industries, from hospitality to healthcare, logistics, and education.

Why Totaljobs Works:
With its wide reach and intuitive filters, Totaljobs targets local job seekers effectively while optimizing visibility for advertised London-based roles.
Best Suited For:
General roles, customer service, retail, and mid-level jobs in sectors like healthcare, construction, and administration.
Recommendation for Use:
The platform allows integration with applicant tracking systems, making it easier for companies to manage applications. Combine multimedia content in job posts (e.g., videos about company values) to stand out.
Cost:
Pricing varies from £149 to £299 per listing, depending on the features and exposure you choose.

5. Guardian Jobs

When it comes to reaching skilled professionals and niche industries such as journalism, media, non-profits, and academia in London, Guardian Jobs is a go-to platform. The Guardian’s reputation as a leading newspaper lends credibility to its recruitment platform.

Why Guardian Jobs Works:
The platform caters to more specialized job sectors, connecting employers with a high-caliber, engaged audience of professionals.
Best Suited For:
Roles in education, charity, government, media, communication, and high-level management.
Recommendation for Use:
Format your job description carefully—Guardian Jobs attracts educated job seekers with a strong focus on purpose-driven roles. Highlight growth opportunities and how candidates can make a lasting impact.
Cost:
Job postings start at approximately £350, with additional fees for enhanced listings and exposure.

6. Reed.co.uk

Reed is another household name for job seekers and recruiters in London. Known for its diverse range of categories, Reed remains a popular choice for hiring everything from finance professionals to hospitality workers, making it a versatile option.

Why Reed Works:
It has a vast pool of candidates and gives employers the ability to filter applicants using tailored criteria. Reed is widely respected for its commitment to high-quality job listings and candidate profiles.
Best Suited For:
Entry to mid-level roles, particularly in fields like business administration, human resources, education, and customer service.
Recommendation for Use:
Employers should invest in producing detailed job descriptions on Reed. Use the platform’s analytics and candidate management tools to track progress and communication during the recruitment process.
Cost:
Prices begin around £89 for a single basic job listing, but premium options are available to boost exposure.

7. CWJobs

If your company is London-based and heavily involved in IT or cyber-based industries, CWJobs is a specialized platform designed with tech recruitment in mind. It’s increasingly popular in 2025 given the growing demand for talent in the tech-driven economy.

Why CWJobs Works:
This job board focuses entirely on technical talent and offers features like CV database access, enabling you to proactively search for skilled candidates.
Best Suited For:
IT roles, engineering, software development, DevOps, and cybersecurity.
Recommendation for Use:
Make the job advertisements highly specific, including key tech stacks, certifications, and expectations. CWJobs’ candidate search tool is indispensable for active recruitment.
Cost:
Listings start at £169, with options for premium exposure based on your recruitment needs.

Bonus Mention: Social Media Job Ads

In February 2025, leveraging social media has become an increasingly powerful way to advertise jobs. Platforms like Instagram, Facebook, and even TikTok are gaining traction in job advertising, particularly for creative roles and positions targeting Gen Z and Millennials.

Why Social Media Works:
Social media advertising gives companies the chance to showcase their creative side. It also allows for personalized, hyper-targeted ads to reach specific demographics.
Best Suited For:
Creative roles in marketing, PR, design, fashion, and entry-level positions across various industries.
Cost:
Social media ad pricing is highly flexible, depending on budget and reach, starting as low as £5/day for campaign postings.

Conclusion: Choosing the Best Platform

The diversity of options for advertising jobs in London makes recruitment flexible but also requires strategic decision-making. The platform you choose should align with the specific industry, job level, and skill requirements of your vacancy. For professional and executive jobs, LinkedIn and Guardian Jobs work best. For tech hiring, Hired and CWJobs are more focused, while Indeed and Totaljobs cater to a broader spectrum of roles.

Investing in the right recruitment platforms ensures that your job postings reach the right audience, maximizing your chances of hiring the best talent in London. Keep experimenting with different combinations of free and premium postings to discover what works best for your company.

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FAQs

1. What is the best platform for tech hiring in London?

Platforms like Hired and CWJobs are highly recommended for tech hiring. LinkedIn is also a good choice for reaching tech professionals with specific skills.

2. Is advertising jobs on LinkedIn worth it?

Yes, LinkedIn guarantees visibility to high-quality professionals. While free job posts are effective, premium ads offer better targeting options to ensure your job reaches the desired audience.

3. What is the most cost-effective job board in London?

Indeed UK is often considered the most cost-effective option due to its free listing options and flexible pay-per-click sponsored ads, which allow employers to control spending.

4. How do I advertise part-time jobs in London?

Platforms like Reed.co.uk, Totaljobs, and Indeed are perfect for part-time positions. Social media advertising can also help reach younger, more flexible candidates.

5. Can I advertise jobs for free in London?

Yes, some platforms, like Indeed UK and LinkedIn, offer free job postings. However, free posts may have limited visibility compared to paid promotions.

6. Which job boards are best for niche roles?

Guardian Jobs is ideal for specialized fields like non-profits, education, and arts. For tech jobs, use CWJobs and Hired. Each platform caters to specific industries, so select the one most relevant to your needs.

7. How long should I leave my job ad up?

On average, ads should stay active for around 4–6 weeks or until a desired candidate is found. Most job boards also allow you to renew listings for extended visibility.